At the moment - the state of this blog is as much a collection of interesting blog references on the subject as they are my posts. The development has continued on: http://roii2.wordpress.com/

Thursday, February 11, 2010

The Secret behind Google Buzz

From: The Secret Behind Google Buzz http://bit.ly/dw5UM8

"...The ability to give localized, relevant search results that change based on your social graph is the biggest opportunities that lies ahead of Google. The first thing that achieve is Buzz is that now everyone are running to update their Google profiles with their links to their Facebook, Twitter, Flickr and the rest of their social links.
Suddenly, Google has what they always wanted – a complete and accurate social graph of the all world. Add the fact that they can now also data mine all these links and build the most sophisticated behavioral profile of each one of us, and you can start to understand the huge potential this can have on search and its associated advertising....."

Thursday, February 4, 2010

The Über-Connected Organization: A Mandate for 2010 - The Conversation - Harvard Business Review

The Über-Connected Organization: A Mandate for 2010 - The Conversation - Harvard Business Review

Recent research provides evidence that there are business benefits to becoming an über-connected organization:
  • Access to social media improves productivity.
  • Millennials will seek jobs that encourage the use of social media.
  • Companies that provide access to social media create a more engaged workforce.
Companies who want to attract and recruit the best talent will realize becoming über-connected will be a business imperative. The journey starts with asking yourself three questions:
  1. What business benefits are you trying to solve?
  2. Who needs to be involved in the coalition to become über-connected?
  3. What type of change management plan needs to be put into place?